• Your professional partner for marketing and distribution of wines and spirits!
• We develop sustainable strategies to assist sustainable corporate growth in close cooperation with our clients and based on sound methodical analyses.

Besides the development of strategies, the service portfolio includes the implementation and continuous monitoring of strategy-based action plans.

We find the right way for you to achieve your corporate
objectives by merging high competence in corporate and
market analysis with our many years of experience in corporate
consulting.

Vita

• Decades of international , professional experience in market-relevant enterprises

Today

• Owner of Walter Hornemann – Walter Hornemann HV · Independent Consultants · Wine Experts · Interim Advisors

2022

• Vina San Pedro – case study for distribution

2017 – 2022

• Group United Brands – Management Consultancy
• Business Development Director
• startup of ON-trade business of WineShop (ON-trade subsidiary)

2006 – 2017

• Les Grands Chais de France – Director International Brands / Key Account Director
• M&A Negotiations of Racke (Viala / Bongeronde / Amselfelder)
• Consultancy for East-European E-Commerce Project focused on Wine
• Range review of wine portfolio for various retailers (Kaufland / TESCO)

2003 – 2005

• Group Eggers & Franke – Management Consultant
• Reorganization of purchase department
• Startup of on-trade business of Eggers Sohn (on-trade subsidiary)

1997 – 2002

• Entrepreneur/Founder In Vino GmbH & Co KG
• Champagne and Spirits Import/Distribution Company

1990 – 1996

• Les Grands Chais de France
• Managing Director D-A-CH at LGCF

1978 -1989

• Buxtorf Import (Part of Semper Idem Underberg Group)
• CEO Sales & Marketing

Core Competence: Wine

• Expertise in the Wine & Spirit business since 1978

Education

• South Africa at Stellenbosch Farmers Winery (Nederburg) – today Distell
• Studies at various Bordeaux-based chateaux and CIVB

Effectiveness in Marketing

• Innovative & Trendsetting products
• Market – Driven Products
• Concept for portfolio structures for off- and on-trade

Purchase & Marketing Service

• Profound Knowledge of product- and marketinformation
• Productinformation from International Vineyards / Countries as France, Germany, Italy, Spain, Portugal, South Africa, Chile, Argentina, USA (California), Australia, New Zealand, Romania, Bulgaria & Moldova

Reliable Partnership

Cooperation & Consultancy in

• Marketing & Online Marketing
  – Trademarketing (Sampling/Shop-In-Shop Consultation)
• Sales & Marketing
  – Purchase
  – Instruction (Wine-Tasting/Sales Training)
• M&A Negotiation and Due Dilligence
• Business Development

More than 30 Years Experience in the Wine/Spirits Industry

References